Cookie Policy
How we use cookies and similar technologies
Last Updated: June 2026. This policy explains how PerfectRebel uses cookies and similar tracking technologies on our website
Understanding Cookies
What Are Cookies?
Small text files stored on your device when you visit a website. They can be Session, Persistent, First-Party, or Third-Party
Why We Use Them
To improve user experience, provide services, ensure security, run analytics, deliver marketing, and monitor performance
Essential Cookies
Required for the website to function - login sessions, security tokens, user preferences. Set without consent under UK GDPR
Optional Cookies
Analytics and marketing cookies require your consent. You can decline these and still use our website fully
Types of Cookies We Use
Essential
Required for core functionality: authentication, security tokens, CSRF protection, session management
Performance
Analytics cookies that measure traffic and behaviour. Requires consent. Examples: Google Analytics
Marketing
Track browsing for targeted advertising. Requires consent. Examples: Facebook Pixel, Google Ads
Functional
Remember preferences like theme, language, accessibility settings. May require consent
Cookies We Set Directly
wordpress_logged_in – Track authenticated sessions (14 days, Essential)
wordpress_sec – Security token (Session, Essential)
wp-settings- – UI preferences (1 year, Functional)
nova_theme_prefs – Dark/light mode (1 year, Functional)
cookie_consent – Your cookie preferences (1 year, Essential)
Third-Party Services
Google Analytics
Cookies: _ga, _gid, _gat. Duration: 2 years. Tracks traffic and user behaviour
Facebook Pixel
Cookies: fr, _fbc, _fbp. Duration: 3 months - 2 years. Conversion tracking for ads
Google Ads
Cookies: _gac_*, _gcl_*. Duration: 90 days. Conversion tracking and ad optimisation
Hotjar
Cookies: _hjid, _hjTLDTest. Duration: 365 days. Heatmaps and session recordings
Managing Your Cookie Preferences
Consent Banner
When you first visit, choose: Accept All, Reject Non-Essential, or Customize your preferences. Your choice is stored for 1 year
Browser Controls
Most browsers let you block cookies, allow certain types only, delete after sessions, or view stored cookies
Opt-Out Tools
Google Analytics: Install the opt-out browser add-on. Facebook: Visit your Facebook Ad Preferences to control targeting
Impact of Disabling
Essential cookies are required for core site functionality. You can safely disable marketing and analytics cookies
Contact Us
PerfectRebel Ltd
Email: hello@perfectrebel.com
Location: United Kingdom
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Email: casework@ico.org.uk
Phone: 0303 123 1113
We may update this policy to reflect changes in practices or technologies