BREAKING ORGANISATIONAL INERTIA PART 1: WAKE THE F*** UP – YOUR COMFORTABLE ROUTINES ARE KILLING YOU

A 3-Part Rebellion Against Corporate Mediocrity

Why Your “Well-Oiled Machine” is Actually a Rusted Relic

Let’s cut through the corporate bollocks, shall we? Your organisation isn’t a well-oiled machine –
it’s a zombie shambling through the same tired routines, wondering why innovation feels
impossible and why competitors keep eating your lunch. So let’s get into the key reasons why
you’re stuttering your way through organisational life…

The Uncomfortable Truth About Your Comfort Zone

That predictable rhythm you’re so proud of? Those “established processes” that make everyone
feel safe? They’re not badges of honour – they’re shackles. While you’re busy perfecting the art
of doing the same thing over and over again, your more agile competitors are rewriting the
rules entirely.

Here’s what’s really happening: you’ve confused being busy with being effective. Your people
show up, attend their meetings, file their reports, tick their boxes. But, are you actually moving
the needle, or just polishing the deck chairs while the ship slowly sinks? That sound you can
hear… that’s the orchestra tuning on up.

The Real Competitive Advantage? Innovating How You Work

Forget chasing the next product breakthrough for a minute. The most profound, sustainable
competitive advantage is hidden in plain sight: how your people actually work together, make
decisions, and create value. Your competitors can copy your product, undercut your price, even
poach your talent. But replicating a deeply embedded, uniquely effective way of working? That’s
a hell of a lot harder.

It’s your secret weapon – if you’re brave enough to forge it.

Stop Talking, Start Disrupting: One Simple Act of Rebellion

Consider your typical leadership meeting. Is it a one-way broadcast where leaders pontificate
and teams pretend to listen? What if you flipped it completely?

The Challenge: For your next leadership meeting, ban all updates. Instead, each person must
come with one clear “ask” of leadership – a decision they need, a resource they’re missing, a
barrier that needs smashing to accelerate their work.

Sound simple? It is. And the impact is revolutionary:

• Accountability flows upward for once
• Meetings become action-oriented instead of theatrical performances
• Real obstacles surface instead of staying buried under corporate politeness
• Culture shifts from command-and-control to collaborative enablement

This isn’t just changing a meeting format, it’s cracking the foundation of “how we’ve always done
things” and letting in some badly needed fresh air.

Your Mission: Choose Disruption Over Comfort

The familiar routines feel safe, but safety is often the enemy of progress. Real growth, real
innovation, and lasting competitive advantage come from having the balls to challenge the
ingrained habits that define your organisation.

Stop tinkering at the edges. Stop mistaking activity for achievement. It’s time to get to the heart
of how your business operates and deliberately design ways of working that are as innovative as
the products you aim to deliver.

Ready to break your first rhythm?

The revolution starts with one small act of rebellion.